‘Lexarev’ was the resultant seedling between an unnamed seedling ‘LV99-127’ (seed parent) bred by Lex Voorn and ‘Tanaledev’ (pollen parent) in May 2002. The seed parent is characterised by dark red flower colour. The pollen parent is characterised cream flower colour. Selection criteria: this seedling was originally selected in May 2003 on the basis of flower colour and went through four more selection cycles prior to the final selection in Jan 2004. Propagation: vegetative. Breeder: All work was carried out by or under the supervision of Lex Voorn at his breeding facility in Kudelstaart, The Netherlands.